As an emerging sport in the United States, soccer has definitely become something television networks, advertisers and fans alike are all watching. But what are they watching? Not the MLS. And with a desire to be a respected and dominant league in both the western hemisphere and the globe, the face they present leaves more to be desired.
Lets step back for a minute, and look at the structure of MLS. 19 teams covering the four largest media markets in America; New York, Los Angeles, Chicago and Philadelphia. Also, three teams in what is arguably MLS' most vibrant region, the Pacific Northwest. These areas alone should be targeted hard and often for advertisement of the league and it's matches on Television. Walk around some of these cities and you will be guaranteed to find fans of the game. The beautiful game isn't the most popular and most watched sport in the world for no reason. But then ask them who their favourite team is, or who they most often watch. Chances are it isn't an MLS team. Many answer with Manchester United, Chelsea, AC Milan, Barcelona or Real Madrid. Why? People have seen them on TV, They have seen the success and the glamour that surrounds them. The MLS teams? Ragged step child like teams who you may "follow" but could care less if they won or lost.